• Functional Manager (Direct Marketing Campaign Development)

    Job Locations US-IL-Chicago
    # of Openings
  • Overview

    GrowthMindset is seeking a Functional Manager (Direct Marketing Campaign Development) for a full-time direct-hire position in Chicago Illinois.


    The manager will be responsible for managing projects independently to drive direct marketing campaigns (email, direct mail, SMS, and other channels). Handles complex projects from start to finish and may use software or complex coding with SQL to accomplish objectives. Translates business requirements to develop and execute operational and marketing activities that have significant impact on the Direct Marketing team within the Customer Loyalty & Insights function. This role may include responsibilities in the areas of vendor collaboration, pharmacy insights, customer insights, data analytics, technical development, marketing operations, and marketing management.


    • Developing complex or industry- approaches to drive the development of broad reaching initiatives.
    • Defining, deploying and institutionalizing functional area research approaches and related knowledge bases.
    • Forecasting and assessing industry trends and their impact on key initiatives for the specified area.
    • Establishing guidelines, best practices and standards.
    • Analyzing, summarizing and presenting results to functional teams and decision makers.
    • Leading cross-functional teams for tactically important initiatives.
    • Developing programs that establish and enhance standards.
    • Interpreting complex results and analyzing trends.
    • Identifying and establishing relationships with internal/external partners.
    • Performs as the subject matter expert for the specified functional area May connect various data points to create the big picture. Becomes actively involved, as required, to meet schedules and resolve problems that are complex in nature.
    • Assists in the development of complex capabilities, May develop the specifications of complex projects and may perform as implementation lead for key initiatives. Stays abreast of new developments used to establish and enhance standards.
    • Provides cross-functional challenges and recommendations for new ideas / solutions to gain acceptance from a wide range of audiences. Creates specifications for initiatives and may lead in implementation. Shares complex information related to areas of expertise and/or to gain acceptance of business solutions.
    • Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion. Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. Works cross functional to identify potential business risks and strategies to deliver business solutions. Makes actionable recommendations to appropriate stakeholders. May perform as customer advocate.
    • Leads cross-functional project work streams and ensures key initiatives are completed within budget and on time to meet business units’ needs.
    • Conducts assessments utilized to illustrate business impact.
    • Makes actionable recommendations to increase operating efficiencies and communicates recommendations effectively, tailoring communications appropriately to different audiences.
    • Builds understanding of the specified area and performs as a SME to key stakeholders. Utilizes knowledge to assist business leaders in leveraging ways to grow their business. Maintains involvement at tactical level throughout the year. Maintains knowledge of competitive / industry trends to stay abreast of best practices.
    • Guides and mentors less experienced team members, as necessary. May provide subject matter expertise to the business. May participate in teaching and training members of the work team.


    • Bachelor's degree and at least 5 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management
    • At least 5 years of experience using business analytical skills to conduct analyses to evaluate business goals and facilitate recommendations; ability to analyze data to identify customer segments for direct marketing campaigns
    • At least 5 years of experience with SQL and database management
    • Experience with peer review of SQL coding to check for errors and identify solutions
    • Needs to be able to build a campaign Led Cross Functional Teams
    • Master's degree OR MBA Experience collaborating with IT and technical partners to integrate external data into existing databases UNICA experience are plus


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